It’s not only about profits

Microstore Financement

There is no dearth of young and exciting talent that organizations can tap for that much needed infusion of new and fresh ideas. The crème of the crop these days is composed of highly educated, bright, well-travelled, and digital-savvy individuals, in their mid-twenties to early thirties, ambitious and hungry to make a difference in the world.The challenge is that it takes more than just an excellent remuneration and benefits package to lure the so-called Generation Y into deciding to work for you. Being more socially aware, they are very conscious of the many challenges facing our environment and society. Their social conscience dictates that they strive to find meaning beyond their self-centred career goals. Thus, they are passionate about transforming the world into a better place, even as they work to achieve their personal dreams.This new generation of leaders is much more discerning and, more importantly, possess the luxury of choice. They go beyond rhetoric or spin to examine closely a company’s history and track record, beyond financial profits to values and social contributions.Against this backdrop, corporate social responsibility takes on a more profound meaning. It is not limited to doing charity or communityoutreach programs. It, ideally, should underlie every decision and action of an institution. Superior financial performance must be anchored on strong values and a culture of service to customers and the communities in which we operate. Only in so doing will business become sustainable, and attract young talents who are looking for differentiators in their selection of employers.In an age where the practices of profits at any cost, personal greed and the social value of actions and activities are being increasingly openly questioned, corporations that do not respond in a way that society is demanding will risk finding themselves isolated and, at worst, shunned by consumers and employees. - Microstore Financement