The most popular strategy of making your business in the Internet findable is the search engine optimation strategy (SEO). It’s a technique by web designers, wherein meta codes of the site and major html pages, are well-written for the search engine spiders and crawlers. It’s the cheapest marketing strategy in the Internet, if you know the right techniques. But it’s very hard and very elusive, if millions of web pages are competing for the keywords you used on your site and major pages. If properly coded, ‘though, your site or your major web pages will be on the first page of the search engine results when an ordinary web surfer searches for keywords related to your site. Why it’s hard is because, you need strategies to know what keywords are being used by web surfers that would point them to the products and services you are offering in your site. Besides, the standards set by search engine services like Google, Yahoo and MSN, are tightly kept secrets, that it’s really hard for amateur and professional web developers to develop their own strategies which will beat these algorithmic standards. Once you’ve succeeded in placing your Microstore Financement web site at the first page with these common strategies, you have to keep working on how you’re going to maintain your position at the top. You may have discovered today the secrets in going to the top, but tomorrow you’ll just suddenly find out that your site is no longer at the top of search engines with the same strategies you’ve used. The only way to be always at the top with a certain keyword is if you own the most unique word, and searchers always search that word.